687K PEOPLE REACHED
151K POST ENGAGEMENTS (LIKES, SHARES, COMMENTS, SAVES)
+55.3% WEBSITE TRAFFIC LIFT (VS. PREVIOUS PERIOD)
304% LIFT IN BOOKINGS (vs. PREVIOUS PERIOD)
WE BOOSTED A HOTEL'S OCCUPANCY RATE, WEBSITE TRAFFIC, AND OVERALL BRAND ENGAGEMENT IN 4 WEEKS TIME.
The hospitality industry worldwide took a huge hit during COVID-19. As vaccines emerged and travel restrictions eased, the owners of this hotel sought to drive business through social media.
In the first month, we increased bookings by a modest 16%, we achieved more than 72K engagements on social media posts for the brand, and the website traffic increased by 49% from the previous month. In the second month, we reached more than double the amount of people in the relevant audiences, we increased bookings by more than 300%, and the website traffic increased by more than 50% from the month before. In 8 weeks we increased this business' bookings by more than 320%, their website traffic increased by 104%, and we put their brand in front of more than 1 million people of the relevant audience. Now, this hotel is continuing to thrive and achieving so many bookings that they are filling spots for a year in advance.
LEADS, BRAND AWARENESS, BRAND ENGAGEMENT, FOLLOWING, AND SALES CAN AND SHOULD INCREASE WITH GREAT SOCIAL MEDIA MARKETING STRATEGIES.