top 3 things
should be doing.
1. SOCIAL MEDIA
Social media, simply put, is just where people are digitally today. You've likely heard that 'everyone' is on social media today. As of 2020, there are 1.69 billion Facebook users in the world. That's a lot of people. Now, they're not on social media to 'buy your stuff' necessarily. But if your content and messaging is relevant to them, then you will likely get their attention. Getting attention is one thing; maintaining attention is something else entirely. With the ability to craft tailored messages for a specific audience, we're living in an unprecedented time for brands and customers to interact. Social media is not just something to have because everyone else is. Social media is a tool. You should start using the power of social media for your business in new ways.
2. GET FOUND ON GOOGLE (SEO)
Now, just because 'everyone' is on social media (and you can have a business profile on most), you might be wondering if you need a website. Yes, yes, yes!
For one, if and when the social media platform crashes (and they do all the time), you need to have another way to connect with your potential customers digitally. In fact, some day those fancy social media sites might just vanish with all of those fancy followers you built up--poof (read more on that here)! No matter how unlikely that scenario is, you'll for sure want a dedicated space for your potential customer's attention without distractions from other businesses--or cat videos.
Whether we're talking social media or websites, we want to focus on taking your audience on a journey of experiencing your brand.
It's through this ongoing journey that a community will be built up of people passionate about your brand that will learn things. This passion and knowledge will lead to greater brand awareness and more sales. Your website will be a key tool for getting found on search engines--especially by those looking for your services/products.
3. DIGITAL ADVERTISING
The last piece of 'the trifecta', as we call it, is digital advertising. Advertising can be done on websites, social media platforms, in videos, before videos, during videos, after videos, in or around articles, and so much more.
Advertising is your chance to get in front of the customer that you want to be in front of with the opportunity to move them in such a way that causes them to want what your business offers. What would you do with the opportunity to pitch your product or service to 1 million people of the desired audience?
Ads should always have one end goal in mind--sales. Even if your ad campaign is focusing on 'brand awareness,' your company's end goal isn't to just be well known; you want that notoriety to lead to more money for you, your employees, and more opportunities to do good in the world. This is where we come in.
Our talented team will take the time to understand your brand, your target audiences, and your goals. This understanding, along with the original content we create and the messages we craft, will be the difference maker in your business strategy.
Using all three of these business essentials well is incredibly powerful, and you can read about some results in our case studies. We've added another level to your sanity and comfort by removing contracts. You could start today for as little as a few hundred dollars; just contact us and we'll take the time to listen and explore possibility with you.
We're here for you.