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Is Social Media Enough for Your Business? Why Websites Matter.

Updated: Jun 24, 2020

We're exploring what you may be missing out on with your current website, and if you don't have a business website, then you should definitely read on.

A crowd of people walking around others sitting down while looking at websites on their mobile phones

You may feel fully ready to take on the world. Is everything else as ready as your attitude, though?

You're fully suited up, your game face is on, and you feel like you are going to conquer the world. No, we are not talking to an athlete. We are talking to the business owner who is doing things to make their dreams come true with their business. We are talking to the one who is driven by the rush of what they provide to the world and will stop at nothing until the whole world sees it.

You may feel fully ready to take on the world. Is everything else as ready as your attitude, though?

Perhaps you may have felt compelled to jump on all the latest trends because you heard a business guru talk about getting on social media. So you’ve had your Facebook and you started your Instagram account, and you're even trying to figure out how this ‘SnapChat thing’ works. If you're like some other business leaders, you're asking, 'It's 2020, should I even bother with a website?'

The short answer: yes.

You couldn't be more wrong to forego a website for your business—whether you're in the creative arts, running a local bakery, or the CEO of a Fortune 500 company.

You see, websites pack a punch that social media just wasn't designed for. Social media was created so that you would stumble across some content that would lead you to other similar content which would then lead you down the rabbit-hole-vortex of watching funny animal videos for the next 6 hours.

While there is a big draw to social media for the amount of attention on those platforms, they also come packed with competition.

The point is that social media platforms by design are meant to keep a person on the platform—that’s the point. For the most part, they don’t really care who is creating the content as long as the content is keeping the audience on the platform. For this reason, social media has a lot of draw for businesses—and you should be on these platforms because this is where the audiences are. However, you shouldn’t only be on social media platforms.

While there is a big draw to social media for the amount of attention on those platforms, they also come packed with competition.

A website has the unique experience of a curated environment for your audience. It could be to a 'members only' audience, or it could simply be putting your business on display in all its splendor for the world to see. Experience is the keyword. You want people (potential customers) to experience your brand without distractions of other content. Once you’ve got them there, then the opportunity for real engagement is possible.

A website is one of the best ways to ensure that your brand image is communicated clearly. Below is a list of a few, just a few, of the other reasons your business should have an amazing website. And let us just note here that if you currently have a website and it’s not producing sales and new customers for you, then something is wrong with how you’re approaching a website for your business. Talk to an expert here to get live feedback on your website now.

1. A website, done properly, will give you SEO (search engine optimization).

Ranking near the top organically on search engines, like Google, is valuable for your business. The ranking is used to identify the relevance of your site to what the audience’s query is. Every one of your pages can ‘rank’ and should be optimized for the specific content on the page.

2. Build a customer base that’s independent of other networks.

A website will allow you to collect users’ information via forms in the event that a social platform were to shutdown or no longer be relevant. In other words, you can build a customer base that isn’t dependent on getting locked out of your Facebook account.

3. You get individualized attention.

As mentioned above, your website is all about your business. You’re not competing against any irrelevant content or even against other business on your website. You’ve got one of the best opportunities to sell once they’ve landed on your website.

4. You can build an immersive experience.

You want your customer to be completely immersed in your brand and what you’re all about. You want them to get caught up in the purpose and why your brand matters. It’s totally possible to create this experience on a website.

5. You can create a different experience based on the user.

You can create a ‘member’s section’ to set a part the content and experience that a first-timer might experience on your website. A member will enjoy the custom content and appreciate that they're getting a special experience.

There are so many amazing features that custom websites can offer. Ultimately, it should be about connecting the customer with your product or service. To learn more about creating a custom experience and getting your business in front of the people you want, click here.



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