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A GUIDE TO OUR
brand
partnership
what
to expect
YOU CAN EXPECT US TO WORK REALLY QUICKLY.
We try to move at light speed because we want to make the most impact for your business as soon as possible. It helps us maintain smoothness and efficiency if you would kindly return responses to us as soon as possible.
WE PLAN EVERYTHING LONG IN ADVANCE.
While we try to remain quick and nimble with the ability to adapt to current events and other things in the moment, our strategy demands that every little detail would be thought through. This may play a factor in regards to a request for particular additions to your account. We’ll work quickly to adapt the approved additions into the strategy.
WE DON'T SEEK CONTENT APPROVALS.
Your brand identity is important. Beyond the initial brand identity and discovery phase, it would be impossible for us to do our jobs well without trust. We are partnering so you can focus on your business and let us do what we do best and deliver the results to you.
We will work with you to establish a vision for your brand and everything we do will be filtered through this vision. Try waiting for the results before you say you don’t like something.
WE DON'T ALLOW CONTENT EDITS OR DELETION OUTSIDE OF OUR TEAM.
We don’t allow content edits or deletion outside of our team.
Remember that there is a difference between your personal taste and what’s best for your brand. To draw this idea into clear focus, imagine if you owned an ice cream shop but you didn’t like chocolate flavored ice cream. It would be prudent to still sell chocolate ice cream if your target audience enjoyed chocolate flavored ice cream.
If edits need to be made, please let our team know and we’ll review it ASAP. Removing a post or even editing too many times will affect the algorithm and all positive outcomes from the ad. We’re here for you and welcome your concerns or questions and we will always operate for your best interest in mind.
ONLY OUR TEAM CAN POST CONTENT.
We need our work to be uninterrupted and without interference. There’s so much research and thought that goes into everything that we do. One ‘simple’ post not created and published by our team could be catastrophic to your account’s performance and brand image. If you’d like to hear more about algorithms and fostering a consistent brand image, just ask.
While posting to your business accounts is not permitted by anyone outside of FTM, we encourage you to respond to direct messages (or private messages) if you’d like. We encourage you to create personal social media accounts to share things on and to be ‘social’. The personal accounts are perfect outlets for your personal and creative expression.
WE ARE ALWAYS TWEAKING AND ADJUSTING FOR THE MOST OPTIMIZED PERFORMANCE.
Analytics and data play a big role in what we do. Optimizing for performance is our commitment to being the best and producing results. Optimized performance makes you more money.
AFTER YOUR FIRST PAYMENT.
You may be thinking, "I’ve paid. Now what?” We begin working on your project as soon as your payment has processed. And while you won’t necessarily see the results of our hard work yet, we’ll be going through very high levels of planning with many details. You can expect to be involved in this process with questions that we have, vision planning, goal establishment, and brand discovery.
To keep things running smoothly and efficiently, we need someone from your team to be a designated ‘point’ person that can respond to our team quickly. When that point person is sick or on vacation, there needs to be a backup point person that is fully briefed on the project and knows the details of what is currently happening. We need you to keep the relevant members of your team up to speed.
ESTIMATED PROJECT TIMELINES
Social Media Marketing
The first post will be made within the first month after the initial payment has been processed. We will start with brand discovery, market research, and content creation. This usually takes a minimum of 1 week. If you are doing a custom content creation package, timing will also be dependent on scheduling of those photo & video shoots.
Digital Advertising
Research, planning, and content creation phase: 5-7 business days
Ad testing and data gathering phase: 2-5 business days
Ad campaign begins: about 14 business days after payment is processed.
Graphic Design
Logos: about 7 business days for the first draft
Websites
4-6 weeks for initial preview of a basic site
Video Editing
2-3 min. promo video: about 14 business days for preview
5-10 min. video: about 21 business days for preview
30 min. video: about 8-12 weeks for preview
our
policies
Editing, deleting, or publishing content is prohibited.
Ultimately, you own your business and all the accounts associated with your business. In this partnership, FTM must be the only party editing, deleting, and publishing content. This policy is in place to protect your business from accidental brand depreciation. For instance, if you were to create and publish a post to Facebook in the midst of FTM managing your account, it will get ranked by Google on the quality. Good posts that are relevant to the targeted audience get rewarded, poorly relevant posts get exposure limited. If it doesn’t do as well as the other posts that we’ve been creating, then all other posts thereafter will suffer at the hands of Facebook’s algorithm. Therefore, organic reach will suffer and it will cost you more to reach the same amount of people that we were before the post. Everything we do is well thought through and intentional for your benefit. We are here to listen to your wants and feedback on your account at any time.
Sharing intellectual property, proprietary information, and trade secrets is prohibited.
There may be times that information about how we do something or why we do something is shared with you or discovered by you, the client, but our hard work, expertise, and experience must be protected for the value. Additionally, in the case that any of our other client's information is learned (including the business name), you may not disclose this information unless otherwise approved by FTM.
We don't offer refunds.
Due to the labor-intensive nature of our work, all services provided and rendered are considered 'as is' and no guarantees are made. All marketing is a risk and you are investing in this risk for only potential outcomes.
We expect you to take notes.
As much as we’d love to be able to provide you with notes from in-person meetings and conference calls, we cannot. We expect you to take notes, make reminders, to-do lists, etc. from those meetings—especially while still in the meetings. If you’d prefer to voice record meetings, be sure to get approval first from our team according to state and federal laws.
If you miss a deadline in communication or for providing assets for a project, you may forfeit your original project timeline and may incur a 'rush' fee.
We work tirelessly to be on time or early for our estimated project timelines. Cooperation and understanding that a missed deadline by you does not give you permission to rush our team. We strongly encourage you to set alarms, reminders, calendars, etc. to ensure you are on track with what we need. If a rush fee is applied, it is 20% of the gross project fee.
We do not take unscheduled meetings.
This includes all phone calls, video conferences, teleconferences, in-person meetings, and anything else that we deem requires undivided attention.
Additionally, when a meeting is set up, we expect that time to be blocked off and uninterrupted from phone calls, texts, emails, walk-ins, or anything else that detracts from our meeting. Our attention is solely on you at that time for the benefit of your business and we expect the same in return. If needed, we would appreciate you canceling the meeting to reschedule when you can be uninterrupted.
Missed payments mean paused services.
Our work is labor intensive and requires all payments to be made prior to work with your brand commencing. Ensure that payment methods are up to date and have all information updated (i.e. expiration dates, etc.)
We have limits to revisions.
This applies to special projects. Every round of revision beyond the initially agreed upon ‘rounds of revision’ is at a rate of $52/hr. (rounded at the nearest half hour). It’s extremely important that communication is clear and detailed from the beginning so that projects don’t linger on unnecessarily.
monthly
reports
FRIDAYS
If you’re subscribed to our services, a monthly analytics report is included. This is emailed out on the first Friday of every month. If you joined us mid-month, then you can expect an ‘accommodated’ report in order to get back on track with results reflecting the prior calendar month.
You will also receive updates on other matters at various times too.
PLEASE WHITELIST OUR DOMAIN (NOT JUST ONE EMAIL) IN YOUR EMAIL PROVIDER DASHBOARD. YOU CAN GOOGLE 'HOW TO WHITELIST A DOMAIN IN (ENTER EMAIL PROVIDER)' FOR REFERENCE
OR WATCH THE VIDEO BELOW (LESS THAN 1 MINUTE).
THIS WILL ENSURE YOU GET OUR MESSAGES EVERY TIME AND DON’T MISS A BEAT!
payments
secure and easy payments
We only accept online payments via credit or debit card via our secure payment portal on our website or through invoice. If you are a monthly subscribing customer, you will be set up with recurring monthly payments until canceled. If you need to pause or cancel services, contact us at support@finaltouchmedia.net .
what
we need
from you
BRAND DOCUMENTS
If you already have some brand documents, then please send those over to us at support@finaltouchmedia.net
Brand documents might include: buyer personas, brand guidelines, brand colors, tone-of-voice documents, etc.
And if you don’t have any brand documents, then don’t worry, we can develop these with you.
PERMISSIONS
We will need social media permissions and business manager appointment. We will also need administrative website permissions and access to your Google Analytics (if already set up).
If you are unsure how to give permissions to these things, please let us know so we can guide you through the process.
Please also create ‘personal’ accounts if you enjoy being ‘social’ on social media.
POINT OF CONTACT
We will need the contact information for who our point of contact from your business is. Also, who is the backup in case they are on vacation, sick, etc.?
If you are unsure how to give permissions to these things, please let us know so we can guide you through the process.
*Note: the way that Instagram is set up, we will need the username and password. Now would be a good time to change it to something generic and not a password you use other places. Please send all of the above information to support@finaltouchmedia.net
Please also create ‘personal’ accounts if you enjoy being ‘social’ on social media.
BRAND QUESTIONNAIRE
If you haven't already, please follow the link in the welcome email to a short questionnaire about your business or follow the link on the following page. This will help us learn about your current brand identity and any vision that you have for your business. We’ll be able to get started after payment is made and the questionnaire is completed!
